SEO
by Gary Spagnoli | November 6, 2022
How to Turn Your Dental Practice Website Into a Lead Generation Machine
Your Guide to Dental SEO That Drives Sales Unpredictable markets put more pressure on businesses to drive leads through their doors. But that's harde...
Zen Anchor
by Gary Spagnoli | March 24, 2022
Zen Anchor’s 2022 Mission + Values
In November of 2021, the Zen Anchor Digital team had our first ever in-person company meeting. During that meeting, we spent our first day discussing ...
Zen Anchor
by Gary Spagnoli | August 7, 2020
How To Link Your YouTube Channel to Google Ads
To have all of your YouTube Analytics data connected to your Google Ads YouTube Video Campaigns we’ll need to connect Google Ads to the YouTube chan...
SEO
by Gary Spagnoli | June 15, 2020
Surviving the Google May 2020 Core Update
How to Weather Google Search Algorithm Changes A Google core update isn't unusual. It happens several times a year. But disruption in a time of uncer...
Case Study
by Gary Spagnoli | April 17, 2020
Case Study: SEO Outreach Leads to 10x Organic Blog Traffic
Situation: Flat Traffic at Start-Up Website The language-learning start-up OptiLingo worked with Zen Anchor to help increase organic traffic to t...
Zen Anchor
by Gary Spagnoli | May 31, 2019
How To Run A Remote Based Agency
In May of 2018, I had a critical decision to make for Zen Anchor. I had to determine whether to continue paying rent for our office or cutting back ex...
Advanced
by Gary Spagnoli | January 3, 2019
How To Run Facebook Video Ads – Multi-Punch Strategy
THE STRATEGY: This is an advanced Facebook advertising strategy for advertisers that are focused on higher ticket b2b services and eCommerce sales. O...