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Zen Anchor

by Gary Spagnoli | December 4, 2023

Avoid Zen Anchor Job Application Scams

We were recently informed that there is a scam organization using our brand name to attempt to get job applicants - if you are seeking a job at Zen A...

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SEO

by Gary Spagnoli | November 6, 2022

How to Turn Your Dental Practice Website Into a Lead Generation Machine

Your Guide to Dental SEO That Drives Sales Unpredictable markets put more pressure on businesses to drive leads through their doors. But that's harde...

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Zen Anchor

by Gary Spagnoli | March 24, 2022

Zen Anchor’s 2022 Mission + Values

In November of 2021, the Zen Anchor Digital team had our first ever in-person company meeting. During that meeting, we spent our first day discussing ...

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Zen Anchor

by Gary Spagnoli | August 7, 2020

How To Link Your YouTube Channel to Google Ads

To have all of your YouTube Analytics data connected to your Google Ads YouTube Video Campaigns we’ll need to connect Google Ads to the YouTube chan...

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SEO

by Gary Spagnoli | June 15, 2020

Surviving the Google May 2020 Core Update

How to Weather Google Search Algorithm Changes A Google core update isn't unusual. It happens several times a year. But disruption in a time of uncer...

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Case Study

by Gary Spagnoli | April 17, 2020

Case Study: SEO Outreach Leads to 10x Organic Blog Traffic

Situation: Flat Traffic at Start-Up Website The language-learning start-up OptiLingo worked with Zen Anchor to help increase organic traffic to t...

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Zen Anchor

by Gary Spagnoli | May 31, 2019

How To Run A Remote Based Agency

In May of 2018, I had a critical decision to make for Zen Anchor. I had to determine whether to continue paying rent for our office or cutting back ex...

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Advanced

by Gary Spagnoli | January 3, 2019

How To Run Facebook Video Ads – Multi-Punch Strategy

THE STRATEGY: This is an advanced Facebook advertising strategy for advertisers that are focused on higher ticket b2b services and eCommerce sales. O...