How to Turn Your Dental Practice Website Into a Lead Generation Machine
Your Guide to Dental SEO That Drives Sales Unpredictable markets put more pressure on businesses to drive leads through their doors. But that's harder to get more patients with fewer and fewer marketing resources. This Actionable Guide to Dental SEO will show you how...
Zen Anchor’s 2022 Mission + Values
In November of 2021, the Zen Anchor Digital team had our first ever in-person company meeting. During that meeting, we spent our first day discussing and debating over what the key values of our organization are, and what our ultimate mission is. This is not a living...
How To Link Your YouTube Channel to Google Ads
To have all of your YouTube Analytics data connected to your Google Ads YouTube Video Campaigns we’ll need to connect Google Ads to the YouTube channel. This will give us an opportunity to see Google Video Ads impact on the YouTube channel and allow us to use channel...
Surviving the Google May 2020 Core Update
How to Weather Google Search Algorithm Changes A Google core update isn't unusual. It happens several times a year. But disruption in a time of uncertainty is never a good thing. If you want your business to maintain visibility and traffic during good times and bad,...
Case Study: SEO Outreach Leads to 10x Organic Blog Traffic
Situation: Flat Traffic at Start-Up Website The language-learning start-up OptiLingo worked with Zen Anchor to help increase organic traffic to their website. There was already a blog in place, and the website fluctuated between 150 - 175 daily visitors (see above)...
How To Run A Remote Based Agency
In May of 2018, I had a critical decision to make for Zen Anchor. I had to determine whether to continue paying rent for our office or cutting back expenses, which would mean letting go of part-time staff. We had moved into MAKE Offices in River North, Chicago in...
How To Run Facebook Video Ads – Multi-Punch Strategy
THE STRATEGY: This is an advanced Facebook advertising strategy for advertisers that are focused on higher ticket b2b services and eCommerce sales. Our approach here is to provide them inspiring, brand focused content up front with a video, and based on video...
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