How we helped a dental client over 25x their traffic volume
Client challenge
We were approached by a premier dental client in January 2021 that only had 50 daily website visitors. They were struggling to get new patients, losing to the competition, and unable to grow the practice.
While the existing site was functionally sound and coherent, their digital presence did little to help grow their business. Realizing their marketing problems couldn’t solved in house, they turned to Zen Anchor for SEO support
We started from the ground up with a technical deep dive and full site audit.
Developing the strategy
After syncing with their team, we developed an extensive geo-focused keyword strategy based on the practices’ key services, symptom based terms, and common questions – all to target high converting traffic.
We used this strategy to rewrite the existing web copy, optimize the user funnel to convert more web traffic, and created a multi-year content calendar for new posts.
Every Campaign is Unique: Our Approach
We experienced a 2,700% increase in traffic volume
Benefits to client
Our ongoing content creation is now responsible for 98% of all organic site traffic, ranking in the top 10 for 1,800 keywords and 55,000 visits per day! This surge in traffic is generating over 70 leads per month at less that $40/lead.
We secured nearly 2,000 backlinks – ensuring our content continues rising and leads continue flowing in